adverts from the 1970s|
As the V8 webmaster was working on the MGBGTV8
Archives section of the V8 website he came across an iconic advert from the
1970s which changed the image of BMW into a brand that thrusting young managers
would lust for to enhance their image and social status - and often their corporate
status too. It's an image and strapline that stick in your memory - as does the
joke since: what's the difference between a hedgehog and a BMW?
iconic advert from the early 1970s was the assertive sight of a BMW in your rear
view mirror with the strapline "move over . . ". This advert
was carried in Classic Cars magazine in August 1973 when the MGBGTV8 was launched.
Assertive copy in
the advert - it certainly developed an image for the brand that many thrusting
young managers would lust for to enhance their image and social status - and often
their corporate status too. These days comfort and economy are promoted as key
features buyers consider even as petrol prices get very close to £1.00 a
gallon or less in the UK.
See the BMW advert again. More
for the launch of the MGBGTV8
The combination of an assertive image and
the copy: "If you've just bought a Reliant Scimitar GTE, a Datsun 240Z or
an Alfa Romeo 2000 GTV, this will ruin your day" and continued "at 124mph,
the new MG is practically the fastest thing on four wheels up to £3,000"
was the launch advert
for the V8. The quoted performance figures included 0 - 60 in 8.2 seconds, later
reported as 7.7 seconds in some magazine road tests.