New
MG logo launched
MG
Motor UK has launched a bold, modern logo as part of a completely
new corporate identity. It coincides with the unveiling of a
second new model that will soon roll off the production line
at MG Birmingham. More
Posted: 300311
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MG
Motor UK has launched a bold, modern logo as part
of a completely new corporate identity. It coincides
with the unveiling of a second new model that will
soon roll off the production line at MG Birmingham.
The historic MG octagon is retained, but given a
striking new look that completely refreshes the
brand image. And a strong, vibrant red is now part
of the overall corporate design. Red has historic
links for the world-famous brand but it also signifies
the enduring passion that |
MG generates. The new corporate identity was unveiled
at an event at MG Birmingham and will be rolled
out across the MG dealer network in the coming weeks.
The
new logo will be used on all the company's literature,
advertising and signage and a new treatment of the
MG badge will appear on all future cars. Guy Jones,
MG's Sales and Marketing Director, said: "this
strong new image takes the company into the 21st
century. It links MG's famous past with an exciting
future and comes just months ahead of us launching
the all-new MG6 sports fastback. It's a bold move
and design that reflects how positive and confident
we are about MG's future."
It
was confirmed in mid February 2011 that a four-door
saloon will soon be rolling off the assembly line
at MG Motor UK's plant in south Birmingham alongside
the MG6 sports fastback. |
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