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Alan
Kingwell, never slow to spot a good marketing strap line, has come
up with a real shocker here - and seen in genteel Guildford of all
places!
On reading the message, one wonders how many of Tuurrrd Busters'
customers would prefer to know less of his enthusiasm for the business
and rather have an almost invisible contractor come and solve problems
without announcing to everyone within sight that it is such a basic
business - and he is working on your property! Surely there needs
to be a balance between an overload of information on process and
the quiet removal of the problem so life for the customer can carry
on! The mental picture of the driver's appearance, if always in
the stuff and at any depth, is little short of horrific!
For some though, their first thought on seeing "Dan, Dan .
. . . man" might be "phew, that's a load off my mind!"
(26.7.07)
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